Announcing Partnership with Benda, Israel

TAIPEI, TAIWAN — December 10, 2018 — Synology^® today announces the partnership with Benda Company, the official Israeli representative and distributor for some of the top notch hard drives, routers, household gaming consoles, and computer accessories brands in various technology industries.

The partnership not only allows Benda to strengthen its already sturdy roster of powerful technology brands, it also gives them another promising storage solution to offer to the market. On the other hand, Synology gains strong leverage from Benda's channel influence that will ultimately solidify Synology's brand recognition in Israel's storage solution vertical.

"We're excited to take this step forward into the Israel market," said Nick Jheng, Sales Manager of Synology Inc. "Individuals like you and me or any scale of businesses all generate an enormous amount of data nowadays, and we all care about where our valuable digital assets should be saved due to the awareness of data governance and sovereignty. Furthermore, with the maturing of the internet infrastructure, we believe this is the perfect timing to collaborate and grow Israel NAS market along with Benda."

"We are proud to announce the collaboration with Synology, which enables us to expand Benda's portfolio to business and private users," said Ariel Amor, Benda's General manager. "The work environment in the digital era is one that demands advanced secure solutions of content, in big volumes, which will only go bigger and bigger. Whether the content is about it's videos, pictures, architects plans or journalists materials, it's all very valuable to its owners and Synology's products will make sure to keep it safe," he added.

Benda has started shipping Synology products and providing consultancy services through its trusted distributing partners in Israel.

About Benda

Since it started operations in 1982, led by founder and CEO Mordechai Ben-David, Benda has earned a reputation, both in the private and business sectors, as a distributor of products characterized by technological innovation, reliability and high quality level. Among the success stories of the company is the house brand "Silver-Line", which became a well-known quality brand, providing customers with the highest value for their money in a variety of categories. All "Silver-Line" products are manufactured at the world's most advanced factories and meets the highest quality standards of BENDA.